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The matchless qualities and merits of Rooh Afza soon brought it to the notice of the people. By its distinctive taste, fragrance and color it began, not only to attract the common people , but also inspired the writers and poets to make it a theme of their creative efforts. The following verses of Sa’il Dehlvi (given here in their English translation) started appearing in Urdu not only in the advertisements of Rooh Afza but also on the wrapper of its bottle.